This article offers a brief discussion on the Assessment Skills and Knowledge (ASK) Standards. The ASK Standards provide a consistent framework that outlines the skills and knowledge that should be advanced in educational sessions. It also recognizes the critical importance of assessment in the roles and responsibilities of student affairs professional. Through the process of assessment presented in the ASK Standards, student affairs educators and faculty now have the systematic means to demonstrate the efficacy of their practices in fostering students' holistic process of learning and development. (Contains 7 notes.)