This study investigated parents' knowledge and opinions about the picture books that are on the market for the children. Interviews and surveys were used. Then, surveys and interviews done with 20 parents were coded and analyzed, discussed, and implications were made by describing (a) parents' knowledge about the picture books, (b) different views of parents regarding picture books, (c) how educators should inform parents about picture books. Subcategories of each component were identified and are illustrated by narrative data. Conclusions recommendations for education research and practice are addressed. (Contains 1 table.)