This article reports on a controversial program that rewards high student achievement with fast food. When Cathy Griffith, a fourth-grader at Red Bug Elementary School in Seminole County (Florida) Public Schools, made the honor roll last November, she also read a message on her report card sleeve that she was eligible for a prize for her good grades--a Happy Meal at McDonald's. Bearing an image of Ronald McDonald, the sleeve explains a food-reward program, "Made the Grade," provided in Seminole County to local schools by the fast-food chain. Students in grades 2-5 who receive all As and Bs can receive Happy Meals as rewards. The program was started by a regional McDonald's office in Florida, which paid to have its name on thousands of report card sleeves. To Cathy's mother, Susan Pagan, the idea of the school district's rewarding high-scoring students with food of dubious nutritional value did not sit right. Pagan sent e-mails to the school board, Superintendent Bill Vogel, the Campaign for a Commercial-Free Childhood, and the local newspaper, the Orlando Sentinel, which published a story that spawned a slew of others. Two weeks later McDonald's had requested that the district reprint 28,000 report card sleeves sans McDonald's branding or references to their Made the Grade program. The Campaign for a Commercial-Free Childhood declared victory.