A three-fold research challenge, focused on the following general, interrelated questions, is undertaken in this study: (1) How does one develop competencies required in different university degrees in order to adequately function both as a person in society as well as in professional practice? (2) What role do Institutions of Higher Education, and the professionals who belong to them, play in helping future graduates to develop these competencies? and (3) what tensions arise as university graduates, institutions of higher or secondary education, businesspeople and other significant socialization agents strive to meet their own objectives, and how can these tensions be resolved? In order to clarify where to look and where to place our efforts in responding to these questions, we develop certain learning content and learning activities regarding clarification of job-related values/goals, regarding strategies that facilitate understanding the academic and professional profile of the different degrees and regarding active job search techniques, from a psychosocial perspective of education. (Contains 6 figures.)