Motivating children to read on their own has been less of a priority than improving reading achievement in recent years, but many teachers are still asking, "How do I get my students to want to read?" The omission of motivation as a major component of reading instruction by the National Reading Panel (2000) was interpreted by many schools as a lack of endorsement of its importance. Moreover, promoting independent reading has become secondary to activities more directly aligned with high-stakes testing performance, such as matching children's reading levels with appropriate reading material, practicing fluency, and guided reading. If intrinsically motivated to read on their own, children will sustain interest in reading and improve their reading abilities. Some research suggests if children do not read on their own, they may lose some reading abilities gained through reading instruction. This article provides readers with eight principles of intrinsic motivation, and equips administrators and teachers with tools to motivate children to read independently.