This article suggests that those interested in advocating healthier school lunches use a "School Lunch Lottery" to convince parents and administrators that change is necessary. During the lottery, key players are invited to experience one of three different school lunch options--a typical school lunch; a healthy bag lunch; and a school cafeteria "lunch of the future"--and to discuss their perceptions of the nutrition, taste, appearance, and other characteristics of the lunch options, and share ideas for making changes in their school or district.