There is no one definition for a leader or for leadership, but most people can identify a leader and can provide qualities of a good leader or good leadership. The founders of Eta Gamma Gamma--William Bock, Warren Schaller, and Robert Synovitz--all displayed a critical characteristic of leadership by having and acting on a vision. Leadership has been defined by many in a variety of ways. Most would agree that good leadership requires passion, vision, integrity, communication and organization skills, confidence, commitment and creativity. Leadership is about change--motivating and inspiring people to change. Jim Collins (2005) describes leadership capabilities that follow a five-level hierarchy. Examination of these levels through the ESG lense suggests that all levels of leadership are being learned and modeled through teaching, research and service activities at the university, community, and national levels for both students and faculty alike. This article presents Jim Collins' five levels of leadership and discusses how Eta Sigma Gamma has created a "culture of leadership". (Contains 1 figure.)