This article reports on the growth of blogs in popular culture, and the fact that they are becoming more widely accepted in the media industry. The rise and popularity of blogs--short for "Web logs"--are causing journalism educators to overhaul their teachings. In fact, blogging's influence varies from one university program to the next, just like it varies among different publications in the country. Despite their rising popularity, blogs still have only a fraction of the impact on the curriculum that convergence does. Convergence is the cross-training of students to specialize in one medium such as broadcast or print, while learning basic skills in other media. In a historic move, some bloggers were issued media credentials to cover the 2004 national Democratic and Republican conventions. Whereas bloggers initially were people who had no voice in the established media, their writings are gaining more respect and increasingly driving news coverage. More and more newspapers and magazines are adding blogs to their Web sites.