Like their baby-boomer parents, the echo-boom generation is reshaping the college and university landscape. At 80 million strong, this group of children and young adults born between 1980 and 1995 now is flooding the college and university system, spurring a college building boom. According to Campus Space Crunch, a Hillier Architecture survey of 200 of the nation's top colleges and universities, 40% of them recently have completed residential or classroom facilities to accommodate growth. However, that growth will not last forever. The National Center for Education Statistics predicts that college student enrollment will peak around 2013 at about 18 million students. So with funding in short supply and an enrollment drop on the horizon, are schools building what is right for the future? This article provides five ways schools can "grow smart" to be successful long after the echo-boomers have finished their studies.