This article provides a case study template for creating and "selling" an enterprise-wide leadership development initiative in a highly decentralized organization. Using a story-telling approach, the authors delineate the five separate but highly interdependent stages used to achieve this. Sandwiched between a prologue and epilogue are five chapters, each describing one of the stages and the lessons learned: (1) articulate the strategic context, (2) assess the current situation, (3) establish a dialogue about the future, (4) create a winning action plan, and (5) measure and learn. (Contains 2 tables, 2 exhibits and 9 figures.)