In 2003, the UCLA Higher Education Research Institute (HERI) began surveying undergraduates and faculty in a multi-institutional, longitudinal study designed to identify patterns of spirituality and religiousness among college students. Initial results revealed a high level of student interest in spiritual values, but they also showed that most colleges and universities are "doing little either to help students explore such issues or to support their search in the sphere of values and beliefs." Faculty responses confirm the student data. Despite the fact that many of them describe themselves as religious (64 percent) or spiritual (81 percent), few faculty (30 percent) agree that "colleges should be concerned with facilitating students' spiritual development." One way that some private colleges and universities have been encouraging their students to think "outside themselves" is through the concept of vocation. Since 2000, the Lilly Endowment has awarded grants totaling just over $221 million to establish Programs for the Theological Exploration of Vocation (PTEV) at 88 four-year, church-related, accredited liberal-arts colleges and universities in the United States. This article describes the Lilly programs which provide a variety of strategies on which any institution--either private or public--can draw in designing programs to address the issue of vocation.