School counselors have struggled to define their roles for years. The use of technology has been discussed as one method for disseminating information about school counselor roles. Content from 456 school counseling departmental Web sites was examined and results showed that the majority of Web sites did not contain information pertaining to school counselor roles, comprehensive, developmental counseling programs, or other current trends in school counseling. Suggestions for using departmental Web sites for school counselor self-advocacy are provided. (Contains 2 tables.)