Family and consumer sciences teachers agree-- word-of-mouth is a great way to market the programs, as peers are very influential in students' selection of electives in family and consumer sciences (FACS) education. However, teachers do not rely solely on their students to influence enrollments in their programs. In this article, the author discusses a variety of marketing strategies that can promote programs effectively to the primary stakeholders in FACS: Families, Administrators, Community and Students.