The focus of this paper is on the potential problems and challenges presented by the content, quantity and quality of contemporary media influences (electronic, print and digital). Whereas most articles in this arena focus on one form of media influences (e.g., video games), this article looks at the cumulative scope of influence presented by today's media on the development of young people (ages 5-18). This article reviews previous research and provides resources and recommendations for educators and parents who are, all too often, unaware of the tremendous influence of the media on the development of knowledge, attitudes, beliefs and values. The contemporary social construction of reality via media influences is quickly overtaking the traditional family-school-peer-based construction of reality. The consequences of this media acculturation are discussed and recommendations and resources for teachers and parents provided. Media literacy resources are appended.