Coming up with ideas for major donations that are not only enticing to the most generous philanthropists but are also aligned with an institution's goals is a vexing problem for many colleges. With 28 colleges now in the midst of capital campaigns with goals of $1-billion or more, finding the right ideas has never been more important. To find those ideas, many fund-raising professionals are asking more people associated with a college, such as deans, leading faculty members, and sometimes the donors themselves, to help come up with projects that can compete not only with other colleges, but also with other charities. This article provides helpful strategies in coming up with lead-gift ideas in order to entice donors to fund an institution's campaign.