Closing is one of the most neglected or mistreated techniques in enrollment building. Yet those directors who close well consistently convert more calls to visits and visits to enrollments than those who educate their prospects well, but who do not ASK them to take action. A good closing question asks the prospect for a decision that is based upon all the educational information that was given to them, the exposure to the center and staff, and the benefits to them of enrolling there. This article discusses five different ways to comfortably ASK prospects to act on the recommendation.