Some business experts predict that a tight economy, intense competition, and demanding customers will become the norm for at least the next decade. To ride what may be rough waters in target markets, commitment to quality must go beyond a beautiful center, a recognized curriculum, and a well-trained staff. Willingness to take necessary action now can be the life buoy for staying in business. In this article, the author shares some marketing tactics for surviving and thriving during hard times of enrollment building.