Promoting reading through a library program does not have to mean a major offensive involving the latest in technology. Little, engaging activities--storytelling, book talking, book displays, puppetry, games, author visits, songs and chants, readers' theater, hands-on centers, and special event celebrations--can have the same effect. This author, a library media specialist at Austin Parkway Elementary in Sugar Land, Texas, provides examples of each type of these more traditional methods that librarians have successfully used to reach readers for generations.