In this article I use the concept of "re-agenting" to explore and explain the role of non-state agencies, principally private companies and business entrepreneurs, as key instruments in the government's transformation of the school system in England. Their role takes both for-profit and not-for-profit forms. The outsourcing to private companies of the implementation of government education policies and the delivery of educational services to schools and local authorities has created a profitable market. Equally significant is the growing involvement of the private sector in schools through the sponsorship of specialist schools and Academies on a non-profit basis. (Contains 2 tables and 1 note.)