Research on the qualities and characteristics that individuals value in those from whom they seek "career help" is very limited. Existing studies provide little insight into the meaning behind the labels individuals use to identify valued qualities and characteristics. We address this neglected area using qualitative interviews based on life story method whereby individuals identified informal and professional career helpers and the qualities and characteristics they valued in these helpers. Meanings are explored, qualities and characteristics conceptualized and a new conceptual framework showing the relationship between concepts is developed. Findings give rise to a discussion about the value and meaning of knowledge, impartiality, power and influence from the perspective of individuals in receipt of career help, and in so doing we challenge some commonly accepted discourse about these concepts in the academic and professional careers literature.