One of the predominant characteristics of higher education in Pennsylvania is the high cost of attendance across the Commonwealth. The average tuition charged by a Pennsylvania community college--the benchmark measure used by "The National Report Card on Higher Education"--in 2004 was $2,514, making Pennsylvania the 14th most expensive state in the nation for community college attendance. Nevertheless, enrollments and participation rates in the Commonwealth have been steadily increasing despite further increases in tuition and related costs. The obvious question thus becomes, "Why, in a state with some of the highest public and private college sticker prices in the nation, have both in-state and out-of state students continued to drive enrollment growth at Commonwealth colleges and universities?" To answer this question, the Floyd Institute at Franklin and Marshall College designed and administered a special survey of 18- to 30-year-old residents as part of a broader independent examination of higher education in the state of Pennsylvania. The Floyd Institute was asked to investigate the relationship between the choice to attend college and the expense involved, and whether or not there are identifiable pockets of college-ready youth who feel they cannot afford to attend college following their graduation from high school. This article, a reprint from "The Landscape" (a publication of The Learning Alliance for Higher Education), reports their findings. (Contains 5 charts.)