Necessity is still the mother of invention, and physical processing is a reality for most libraries. Ergo, the inevitable development of Indigo Media and its innovative MediaPrint software, which allows distributors to overlay customized labels, logos, barcodes, and artwork onto retail labels of audiobooks, CDs, VHS tapes, DVDs, and CD-ROMs, on a library-by-library basis. The resulting product is much cleaner and neater and ready to go straight to the shelves without labor-intensive cutting and pasting. The company's clients already include Books on Tape, OCLC, Brodart, Junior Library Guild, Crimson Multimedia, and BWI, with more deals in the works.