In its Oct. 23, 2003, publication, Black Issues In Higher Education identified the Rochester Institute of Technology (RIT) as one of a group of universities that have made progress in recruiting and retaining ethnically diverse faculty. As gratifying as that recognition is, it speaks to only part of our intended mission. To be fully successful, the hiring and retention of a diverse faculty must be part of a broader institutional strategy. RIT's institutional strategy incorporates moving from a good to a greater university. Within this context, one of the pillars of a great university is having a diverse and successful group of students, faculty, staff and trustees. So when asked, "why the push for diversity?" the response is "to embrace institutional excellence." This document discusses RIT's success in faculty recruitment.