The sentence The secretary began the memo requires specifying what event the secretary began, because the memo does not refer to an event. McElree, Traxler, Pickering, Seely, and Jackendoff (2001) and Traxler, Pickering, and McElree (2002) found evidence from both self-paced reading and eye-tracking that such sentences caused processing difficulty, and thus argued that people ''coerced'' the object to refer to an event (e.g., writing the memo). de Almeida (2004) reports two self-paced reading experiments that failed to replicate some aspects of previous studies, and thereby argued against coercion during comprehension. A new experiment demonstrates coercion costs using new items, and provides evidence of coercion cost with de Almeida's stimuli. We conclude that coercion does cause processing difficulty.