The Reliability of Environmental Measures of the College Alcohol Environment.

Clapp, John D.; Whitney, Mike; Shillington, Audrey M.

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Peer reviewed

ERIC Number: EJ660567

Record Type: CIJE

Publication Date: 2002

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0047-2379

EISSN: N/A

The Reliability of Environmental Measures of the College Alcohol Environment.

Clapp, John D.; Whitney, Mike; Shillington, Audrey M.

Journal of Drug Education, v32 n4 p287-301 2002

Assesses the inter-rater reliability of two environmental scanning tools designed to identify alcohol-related advertisements targeting college students. Inter-rater reliability for these forms varied across different rating categories and ranged from poor to excellent. Suggestions for future research are addressed. (Contains 26 references and 6 tables.) (GCP)

Descriptors: Advertising, College Environment, College Students, Drinking, Higher Education, Interrater Reliability, Measurement Techniques

Publication Type: Information Analyses; Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A