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ERIC Number: EJ603602
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
An Analysis of U.S. Business Schools' Catalogs, Application Packages, and Program Materials from an International Perspective.
Webb, Marion S.; Mayer, Kenneth R.; Pioche, Virginie
Journal of Marketing for Higher Education, v9 n3 p39-47 1999
Catalogs, application packages, and program materials from 106 business schools were analyzed to determine the degree of international coverage in business schools' curricula. Findings indicated a trend to require international functional courses, such as international finance, in the traditional Master in business administration programs and to offer international functional courses as electives in traditional Bachelor in business administration programs. (DB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A