Teaching Practices and Emphases in Advertising Creative Courses.

Robbs, Brett; Wells, Ludmilla

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Peer reviewed

ERIC Number: EJ598854

Record Type: CIJE

Publication Date: 1999

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1077-6958

EISSN: N/A

Teaching Practices and Emphases in Advertising Creative Courses.

Robbs, Brett; Wells, Ludmilla

Journalism and Mass Communication Educator, v54 n3 p57-64 Aut 1999

Reports on a survey investigating what educators who teach advertising creative courses are actually doing in the classroom. Looks at areas of emphasis in entry level and advanced courses (ranking instructional goals), at instructional practices in the entry-level course (including media emphasis) and at instructional practices in the advanced course. (SR)

Descriptors: Advertising, Course Content, Creative Thinking, Higher Education, Journalism Education, National Surveys, School Surveys, Speech Communication, Teaching Methods, Thinking Skills

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A