Peer reviewedERIC Number: EJ594434
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1052-231X
EISSN: N/A
Marketing Adult Literacy Education: Administrators' Perceptions of Effective Strategies for Program Development.
Douglas, Kristen H.; Valentine, Thomas; Cervero, Ronald M.
Adult Basic Education, v9 n2 p104-15 Sum 1999
Adult-literacy administrators (n=224) ranked eight marketing strategies in the following order (highest first): communicating with publics, maximizing access, minimizing costs, promoting programs, planning responsively, understanding learners, conducting market research, and segmenting markets. The two rated lowest are those most highly rated by marketing advocates. (SK)
Descriptors: Administrator Attitudes, Adult Literacy, Literacy Education, Marketing, Program Development
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
