A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity.

Bijmolt, Tammo H. A.; DeSarbo, Wayne S.; Wedel, Michel

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Peer reviewed

ERIC Number: EJ572849

Record Type: CIJE

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0027-3171

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A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity.

Bijmolt, Tammo H. A.; DeSarbo, Wayne S.; Wedel, Michel

Multivariate Behavioral Research, v33 n1 p41-63 1998

A multidimensional scaling procedure is introduced that attempts to derive a spatial representation of stimuli unconfounded by the effect of subjects' degrees of familiarity with these stimuli. A Monte Carlo study investigating the extent to which the procedure recovers known parameters shows that the procedure succeeds in adjusting for unfamiliarity under a variety of conditions. (SLD)

Descriptors: Familiarity, Models, Monte Carlo Methods, Multidimensional Scaling, Stimuli

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Note: Research sponsored by the Netherlands Organization for Scientific Research.