Setting Minimum Standards for Measuring Public Relations Effectiveness.

Lindenmann, Walter K.

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Peer reviewed

ERIC Number: EJ559405

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-8111

EISSN: N/A

Setting Minimum Standards for Measuring Public Relations Effectiveness.

Lindenmann, Walter K.

Public Relations Review, v23 n4 p391-402 Win 1997

Reviews and discusses the new 28-page booklet defining "Guidelines and Standards for Measuring and Evaluating PR Effectiveness." States that it is the result of a nine-month project carried out by an eight-member task force. (PA)

Descriptors: Evaluation Methods, Guidelines, Media Research, Public Relations, Standards

Publication Type: Guides - General; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A