Advertising on the World Wide Web: Issues and Policies for Not-for-Profit Organizations.

Snyder, Herbert; Rosenbaum, Howard

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ERIC Number: EJ557178

Record Type: CIJE

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0044-7870

EISSN: N/A

Advertising on the World Wide Web: Issues and Policies for Not-for-Profit Organizations.

Snyder, Herbert; Rosenbaum, Howard

Proceedings of the ASIS Annual Meeting, v33 p186-92 1996

Discusses advertising on the World Wide Web and examines the issues that have to be resolved before such activities can proceed. Suggests a boilerplate policy for other institutions that may wish to explore this avenue for publicity and revenue generation. (Author/AEF)

Descriptors: Advertising, Information Dissemination, Information Policy, Nonprofit Organizations, Publicity, Resource Allocation, World Wide Web

Publication Type: Journal Articles; Reports - Evaluative; Speeches/Meeting Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Note: Paper presented at the ASIS Annual Meeting (Baltimore, MD, October 21-24, 1996).