On the Use of Transcendence as an Apologia Strategy: The Case of Johnson Controls and Its Fetal Protection Policy.

Hearit, Keith Michael

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Peer reviewed

ERIC Number: EJ553660

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-8111

EISSN: N/A

On the Use of Transcendence as an Apologia Strategy: The Case of Johnson Controls and Its Fetal Protection Policy.

Hearit, Keith Michael

Public Relations Review, v23 n3 p217-31 Fall 1997

Focuses on the organizational use of transcendent appeals to redefine "sin" into a "virtue." Analyzes Johnson Controls' apologia after critics charged that its "fetal protection policy" was discriminatory. Examines the redefinitions and ultimate terms invoked by the company to justify its choice of policy. (PA)

Descriptors: Media Research, Organizational Communication, Organizational Objectives, Public Relations

Publication Type: Journal Articles; Reports - Evaluative

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A