Peer reviewedERIC Number: EJ541238
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Doctoral Programs: What Factors Attract Students.
Webb, Marion Stanton; And Others
Journal of Marketing for Higher Education, v7 n4 p73-85 1996
A survey of 222 doctoral business students from private and public universities found 10 of 52 criteria important in selection of doctoral institution: programs, academic reputation, degree marketability, faculty contact time, accreditations, assistantship/campus employment, financial aid, placement reputation, completion time, and library size. Private and public school students rated academic reputation and completion time very differently. (Author/MSE)
Descriptors: Accreditation (Institutions), Business Administration Education, College Administration, College Applicants, College Choice, College Faculty, Doctoral Programs, Higher Education, Institutional Characteristics, Job Placement, Library Collections, Marketing, Private Colleges, Program Design, Program Length, Reputation, State Colleges, Student Attitudes, Student Employment, Student Financial Aid, Student Recruitment, Student Surveys, Teacher Student Relationship
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
