Using Newsletters in the Library's Communication Strategy.

Bryce, Betty K.

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ERIC Number: EJ531135

Record Type: CIJE

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0888-4463

EISSN: N/A

Using Newsletters in the Library's Communication Strategy.

Bryce, Betty K.

Library Administration & Management, v10 n4 p246-51 Fall 1996

Examines the practical aspects of publishing a newsletter as a communication tool for libraries. Both internal and external newsletters are discussed, along with ones concerned with fundraising or ones in electronic format. Other topics include editorship, staffing, content decisions, production techniques, distribution, and organizational support. (LAM)

Descriptors: Editors, Electronic Publishing, Fund Raising, Information Dissemination, Layout (Publications), Libraries, Library Personnel, Newsletters, Organizational Communication, Production Techniques, Public Relations

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A