Peer reviewedERIC Number: EJ504915
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0049-3155
EISSN: N/A
Marketing on the World Wide Web.
Teague, John H.
Technical Communication: Journal of the Society for Technical Communication, v42 n2 p236-42 May 1995
Discusses the World Wide Web, its importance for marketing, its advantages, non-commercial promotions on the Web, how businesses use the Web, the Web market, resistance to Internet commercialization, getting on the Web, creating Web pages, rising above the noise, and some of the Web's problems and limitations. (SR)
Descriptors: Advertising, Electronic Mail, Electronic Publishing, Higher Education, Information Networks, Marketing
Publication Type: Reports - General; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
