The Meanings of Behavior and the Meanings of Media: Reassessing the Potentials for Accommodation Media Ethnographies to Study Significant Social Variables.

Schoening, Gerard T.

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Peer reviewed

ERIC Number: EJ504882

Record Type: Journal

Publication Date: 1995

Pages: N/A

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The Meanings of Behavior and the Meanings of Media: Reassessing the Potentials for Accommodation Media Ethnographies to Study Significant Social Variables.

Schoening, Gerard T.

Electronic Journal of Communication/La Revue Electronique de Communication, v5 n1 Apr 1995

Responds to contentions that accommodation media ethnographies are incapable of addressing matters of ideology or significant social-historical variables. Explores the theoretical sources to which many accommodation ethnographers turn, sources which suggest that the theoretical bases of accommodation approaches make provisions for studying significant social variables. (RS)

Descriptors: Ethnography, Higher Education, Mass Media, Mass Media Effects, Media Research, Social Influences

Publication Type: Opinion Papers; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A