Similarity and Choice.

Mellers, Barbara A.; Biagini, Karen

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Peer reviewed

ERIC Number: EJ492286

Record Type: Journal

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0033-295X

EISSN: N/A

Similarity and Choice.

Mellers, Barbara A.; Biagini, Karen

Psychological Review, v101 n3 p505-18 Jul 1994

A contrast weighting approach is explored for choice situations where the similarity of levels along one dimension enhances the weight of the other dimension. The contrast-weighting theory is applied to different data sets in which subjects make choices between multiattribute options. (SLD)

Descriptors: Comparative Analysis, Contrast, Decision Making, Evaluative Thinking, Models

Publication Type: Reports - Evaluative; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A