Blueprint for a Small College: Ten Building Blocks for Strong Advancement in Challenging Times.

Willmer, Wesley K.

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ERIC Number: EJ471028

Record Type: CIJE

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Blueprint for a Small College: Ten Building Blocks for Strong Advancement in Challenging Times.

Willmer, Wesley K.

Currents, v19 n9 p36-40 Oct 1993

Ten keys to strengthening advancement efforts in small colleges include clarifying institutional mission; knowing and articulating your market position; maintaining a long-term focus; staying aware of global trends; establishing total institutional commitment; allocating adequate resources; promoting leadership; building a selectively comprehensive program; using outside advice prudently; and evaluating effectively. (MSE)

Descriptors: Administrator Attitudes, College Planning, Consultants, Higher Education, Institutional Advancement, Institutional Mission, Leadership, Long Range Planning, Marketing, Program Administration, Program Evaluation, Public Relations, Resource Allocation, Small Colleges

Publication Type: Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A