Symbiotic New Program Development through Marketing Research.

Urban, David J.; And Others

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Peer reviewed

ERIC Number: EJ467262

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

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Symbiotic New Program Development through Marketing Research.

Urban, David J.; And Others

Journal of Marketing for Higher Education, v4 n1-2 p251-71 1993

The applicability of marketing research to development of college programs in collaboration with other institutions or individuals is discussed. It is recommended that college administrators conduct ongoing environmental scanning to identify major opportunities for joint programs, forming research groups to screen basic ideas and explore program feasibility. (MSE)

Descriptors: College Administration, Higher Education, Institutional Cooperation, Marketing, Program Development, Research Utilization

Publication Type: Reports - Evaluative; Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A