Research Administration: From Management to Marketing.

Valentine, John A.

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Peer reviewed

ERIC Number: EJ462732

Record Type: CIJE

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1062-8142

EISSN: N/A

Research Administration: From Management to Marketing.

Valentine, John A.

SRA Journal of the Society of Research Administrators, v24 n3 p19-25 Win 1992

Changes in private and public sectors are redefining the university research administrator's role, shifting it from a management to a marketing perspective. Increasingly, administrators are accountable for responsible use of both research results and funds. This trend is providing new opportunities for professional growth. (Author/MSE)

Descriptors: Accountability, Administrator Role, College Administration, Financial Support, Higher Education, Marketing, Private Sector, Professional Development, Public Sector, Research Administration, Technology Transfer

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A