Target Group Characteristics: Are Perceptional Modality Preferences Relevant for Instructional Material Design?.

Jaspers, Fons

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Peer reviewed

ERIC Number: EJ459998

Record Type: Journal

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0952-3987

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Target Group Characteristics: Are Perceptional Modality Preferences Relevant for Instructional Material Design?

Jaspers, Fons

Educational Media International, v29 n4 p235-40 Dec 1992

Discussion of instructional materials design highlights perceptional modality preferences. Research on perception is reviewed; preferences for audio versus video, verbal versus pictorial, and listening versus reading are described; learning styles are considered; and theoretical and practical implications for audiovisual designers are suggested. (24 references) (LRW)

Descriptors: Audiovisual Aids, Aural Learning, Cognitive Style, Instructional Design, Learning Modalities, Literature Reviews, Material Development, Perception, Verbal Learning

Publication Type: Journal Articles; Information Analyses; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A