Strategies to Increase Student Response Rates to Mail Surveys.

Lam, Julie A.; And Others

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ456077

Record Type: CIJE

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

Strategies to Increase Student Response Rates to Mail Surveys.

Lam, Julie A.; And Others

Journal of Marketing for Higher Education, v3 n1 p89-105 1990

Two studies evaluated college student response rates to mail surveys. One found that enclosure of raffle tickets improved response rates but only for students living in campus housing. The second study showed that nonrespondents who were telephoned before receiving a second questionnaire mailing were more likely to respond. (Author/MSE)

Descriptors: College Administration, College Students, Dormitories, Higher Education, Mail Surveys, Marketing, Public Relations, Research Methodology, Response Rates (Questionnaires), Student Attitudes, Student Recruitment, Telephone Communications Systems, Telephone Surveys

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A