Improving Customer Service in the Admission Process: A Survey of Public and Private Institutions.

Trawick, I. Frederick; Powers, Thomas L.

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Peer reviewed

ERIC Number: EJ455392

Record Type: CIJE

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0734-6670

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Improving Customer Service in the Admission Process: A Survey of Public and Private Institutions.

Trawick, I. Frederick; Powers, Thomas L.

Journal of College Admission, n137 p13-17 Fall 1992

College students posing either as high school seniors or parents placed 20 calls to 9 colleges and universities over a period of 6 weeks. Overall, the school performed very poorly in telephone communication and follow through. Findings suggest there are many problems to be overcome by colleges and universities in their handling of applicants' questions. (NB)

Descriptors: Admissions Officers, College Admission, College Bound Students, College Students, High School Seniors, High Schools, Higher Education, Student Recruitment

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A