Peer reviewedERIC Number: EJ452730
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0034-0510
EISSN: N/A
Language in Food Advertisements.
Plata, Maximino
Reading Improvement, v29 n3 p193-99 Fall 1992
Analyses 476 food advertisements in newspapers from 3 different sized cities. Finds that brand names, food names, and descriptive vocabulary comprise the majority of language in food ads across newspaper groups. Offers suggestions for using newspaper ads in the classroom. (RS)
Descriptors: Advertising, Consumer Education, Language Research, Language Usage, Newspapers, Teaching Methods
Publication Type: Journal Articles; Reports - Research; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
