Channel One and Commercials in Classrooms: Advertising Content Aimed at Students.

Wulfemeyer, K. Tim; Mueller, Barbara

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Peer reviewed

ERIC Number: EJ452688

Record Type: Journal

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0196-3031

EISSN: N/A

Channel One and Commercials in Classrooms: Advertising Content Aimed at Students.

Wulfemeyer, K. Tim; Mueller, Barbara

Journalism Quarterly, v69 n3 p724-42 Fall 1992

Finds that 86 percent of commercials shown on "Channel One" were for products, and 14 percent were public service announcements; values emphasized were leisure/pleasure, appearance/sexuality, wisdom, and independence; and dominant themes were being popular, having friends, having fun, and being attractive. (SR)

Descriptors: Advertising, Content Analysis, High School Students, High Schools, Media Research, Television Commercials

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A