Peer reviewedERIC Number: EJ446849
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1044-7385
EISSN: N/A
Consumers' Use of Product Owner Manuals.
Showers, Linda S.; And Others
Advancing the Consumer Interest, v4 n1 p22-28 Spr 1992
A survey of 1,200 midwesterners received 643 replies identifying factors affecting tendency to read and use product owner's manuals: (1) product familiarity and lack of time negatively affected use; (2) having a question or problem increased use; and (3) perceived value of information (i.e., redundant or obvious information) deterred use. (SK)
Descriptors: Consumer Education, Familiarity, Guides, Information Utilization, Merchandise Information
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
