ERIC Number: EJ444817
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0043-5651
EISSN: N/A
Marketing Libraries through Their Physical Environment.
Simon, Matthew
Wilson Library Bulletin, v66 n7 p33-35,120 Mar 1992
Suggests ways to use library buildings and space to attract users and to showcase collections and services. Ideas for a marketing strategy using windows, promenades and walkways, the entrance of lobby, and the interior are offered. Increasing use by making libraries a place for fun and entertainment is also recommended. (MES)
Descriptors: Library Facilities, Library Role, Library Services, Marketing, Outreach Programs, Public Libraries
Publication Type: Journal Articles; Guides - General; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
