Peer reviewedERIC Number: EJ434712
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0883-8151
EISSN: N/A
Long-Term Norms and Cognitive Structures as Shapers of Television Viewer Activity.
Thompson, Margaret; And Others
Journal of Broadcasting and Electronic Media, v35 n3 p319-34 Sum 1991
Describes a study of high school students that examined responses to a music video dealing with teenage pregnancy. Students' motivations for viewing music videos, experiences with sex and pregnancy, and family communication patterns are related to the cognitive activities of thinking about the video content and relating it to their own lives. (20 references) (LRW)
Descriptors: Audience Response, Cognitive Structures, Content Analysis, Correlation, Experience, Family Communication, High School Students, Motivation, Path Analysis, Pregnancy, Pregnant Students, Questionnaires, Research Needs, Secondary Education, Sex Differences, Sexuality, Television Research, Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
