Monitoring Shifts in Campus Image and Recruitment Efforts in Small Colleges.

Murray, David

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Peer reviewed

ERIC Number: EJ430179

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0271-0579

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Monitoring Shifts in Campus Image and Recruitment Efforts in Small Colleges.

Murray, David

New Directions for Institutional Research, (No. 70 Evaluating Student Recruitment and Retention Programs) v18 n2 p83-94 Sum 1991

Without an institutional research office to look at recruitment and retention programs, DePauw University (Indiana) relies heavily on institutional trend data and comparative information to assess the effectiveness of three initiatives: recruitment of large numbers of minority students, strategic use of financial aid, and use of market segmentation. (MSE)

Descriptors: Affirmative Action, College Students, Comparative Analysis, Higher Education, Institutional Characteristics, Institutional Research, Marketing, Program Effectiveness, Program Evaluation, Small Colleges, Student Financial Aid, Student Recruitment, Trend Analysis

Publication Type: Journal Articles; Reports - Evaluative; Guides - Non-Classroom

Education Level: N/A

Audience: Researchers; Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A