The Velour, the Reeboks, and the Golden Chain (Research).

Otto, Wayne

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Peer reviewed

ERIC Number: EJ388495

Record Type: CIJE

Publication Date: 1989

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

The Velour, the Reeboks, and the Golden Chain (Research).

Otto, Wayne

Journal of Reading, v32 n7 p642-45 Apr 1989

Humorously describes the "dumbing down/smartening up" phenomenon which, on the one hand, attempts to convey complex ideas in simple language, but on the other hand may water down the material so much that readers will never have to tackle even a moderately challenging reading task on their own. (RS)

Descriptors: Adult Literacy, Adult Vocational Education, Education Work Relationship, Elementary Secondary Education, Job Simplification, Readability, Reader Text Relationship

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Note: Special Issue: New Technologies and Reading.